Website design is not an exact science. There is a lot that goes into building a website, and designers should have a feel for aesthetics, an understanding of how people prefer to browse web pages, a thorough working knowledge about the technical aspects of web functions, and some insight into search engine optimization.
Not all web designers are created equally and, therefore, neither are all websites. Click To Tweet
Set your website apart from the mediocre by avoiding these top three most common website design mistakes:
Inefficient navigation features
It is not enough to know that your website looks good. It must also be easy for people to use. There are many common issues pertaining to website navigation that can be avoided with a little effort. Search bars that are too literal won’t offer returns if any mistakes are made in the search (and you have to assume your site visitors are going to make mistakes, at least every once in a while).
Additionally, links that are too small to click on, unorganized content (you need clear headers and clean, concise text), links that open into new windows, and links that do not change color once a user has clicked on them are all examples of poor website navigation features that will have your visitors checking out and heading to another site.
Lack of instruction
While it is true that your website should be there to inform visitors of the products and/or services your business offers, it is also true that your site should instruct them on what to do next.
Your website should have a clear call to action, and should detail the next steps your visitors should take in order to do business with you.
Sure, it’s great you happen to carry the software your customers are looking for. Now, how do they order it? And why should they order from you? Make those answers clear and compelling.
Putting SEO on the backburner
Search engine optimization is the fuel that speeds your website along the Internet raceway. If you are going to spend the money, time and effort on creating a website, than it only makes sense that you ensure its likelihood of being seen by web surfers.
If you can’t hire an SEO specialist, then there are some things that you can do to maximize your website’s search engine viability.
- Make sure your content is keyword-rich (but don’t overdo it).
- Pay special attention to your page titles and headings. They play a weighty role in search engine rankings, and should contain keywords that are relevant to your site’s content and purpose.
If you search the web, you will find that these web design mistakes are more common than you might think. Do your best to avoid unnecessary web design pitfalls by putting your website in the hands of professionals.
Your website’s success is so very crucial to the success of your online digital marketing efforts…If you’re feeling a bit overwhelmed or would simply like to know you’re on the right path CLICK HERE to check out the best ways to get in touch with me.