When it comes to you growing your Email Marketing Funnel, there’s so many different strategies you’ll need to consider that it could become overwhelming.
However, if you plan on selling something by getting leads to flow through your Email Marketing Funnel, (which you must be if you’re here), you’re going to need to familiarize yourself and become very comfortable with the art of writing persuasive sales copy.
Eventually, and no doubt sooner then latter, your success is going to come down to your ability to persuade someone to purchase your product or service and that means you’re going to need to do one of two things.
- Learn to write persuasive sales copy that will work like a salesman to convince your readers that what you’re offering is a great deal and they should part with their hard earned cash…or
- Pay a copywriter to do it for you.
Now, before you head on over to sites like Freelancer, Upwork and/or Contentmart, please understand that hiring a freelance copywriter to write persuasive sales copy for your Email Marketing Funnel will not be cheap, or at least it shouldn’t be!
Check their sample writing and don’t be shy to ask for some if they don’t have any. Another stellar tip would be to only hire native English speaking writers as well. Non native English speaking writers will be far less, but you know the old adage “you get what you pay for”.
Another key factor to consider here when hiring a freelancer to write persuasive sales copy for your Email Marketing Funnel is that this person will essentially be writing the copy that your perspective customers/leads will be evaluating your business on…so once again be very selective when hiring a freelancer to write for your email marketing funnel.
4 top tips on writing persuasive sales copy for your Email Marketing Funnel
Now if you’ve opted for the do-it-yourself route, then as you can imagine, it won’t be easy. So today I’d like to share with you the 4 top tips on writing persuasive sales copy for your Email Marketing Funnel. Let’s take a look…
The first thing you need to do in your email marketing funnel is to grab attention. This means you’re fighting the natural inclination we all have to move on to the next thing and you’re trying to stand out during someone’s busy routine.
One way to achieve this is to use a narrative structure. That means structuring your sales pitch like a story, which in turn often means that you’re going to tell your story of how the product your selling helped you.
People naturally love stories and when we see something laid out like a story, we find it very hard to switch off. It’s a great way to get more sales!
To further help retain your visitors, you should make sure that your script is ‘skimmable’, meaning that it should be split into lots of smaller paragraphs and sections.
Build Authority and Trust
The next thing you’ll need to focus on is to build authority and trust. This means making sure that the people flowing through your Email Marketing Funnel must believe what you’re saying. You can do that by appealing to stats and figures, by appealing to authority and thought leaders, or by using social proof.
Sell the Dream
The next thing you’ll need to do within your email marketing funnel is to sell your dream. That means selling your ‘value proposition’ and making your product out to be something that can genuinely help with people’s lives. What is most important of all here though, is that you focus on the emotion and make sure that people are actually dreaming about how your product is going to make their lives better.
Add Scarcity and Urgency
Finally, you need to ensure that your visitors act on that emotion. That means you can’t give them time to go away and think about the product you’re offering – so make sure that you introduce a limited supply or a short term special offer in your email marketing funnel so that they feel compelled to click buy right then and there!