Many businesses have figured out that placing videos on their website is not only a good move, but a very economical way to showcase your business.
Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name,
speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.
Here are some types of videos YOU could use to grow your business:
Customer testimonial videos
Customer testimonial videos with real people giving their honest feedback. This is the social proof that will help you sell more products or services.
A brief video introduction into what you do. This is like a video version of your elevator speech.
There are 2 different types of video walkthroughs…the first is creating a brief walkthrough of your website video. Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback. This can be done by using screen capture programs that either take video or pictures of your screen. You then can edit the video together and upload it to your Youtube channel and embed the code on your website.
The second type of video walkthrough is done by simply taking a stroll through your physical business. If you manufacture a product or multiple products you could take viewers on a walkthrough of the manufacturing process or perhaps a tour of the plant.
“But we don’t manufacture products” you say…so you sell services instead…no problems…simply walk through the office and ask your employees to give a quick brief statement of why they like working for the business and what they do for customers. Perhaps you could shoot a bit of video on the site of a client. Let’s say you own a cleaning company…you could shoot a bit of B Roll like an employee vacuuming the floor or cleaning a window.
(Note: For legal reasons, just make sure you get permission first from the correct person before you just start shooting footage…your client may not want his business on your video. However, they might actually be interested in offering up a video testimonial!)
How To Videos
Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.
Question and Answer Videos
Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.Video on your website can have a tremendous influence on your business Click To Tweet
Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.
Interested in adding video to your marketing strategy but have no idea where to start? Perhaps you just need to talk to someone about a video idea you’ve got…feel free to hit me up by CLICKING HERE.